From moodboards to full site redesigns I spent eiught months working with iFactory redesigning websites for a variety of higher education institutions.
iFactory is a web design firm located in Boston with about thirty employees. This design firm specializes in higher education website redesigns. The firm works very closely with clients on a daily basis and is a collaborative work environment with multiple teams. As part of the visual design team I got to work with different institutions, companies and non profits to redesign their websites and work through the design process with teammates and clients.
As an interactive design co-op I was constantly working on multiple different projects at a time, I played a different role on each project, depending on my assignments for the week. Mostly working on higher education redesigns, I have learned a lot about the industry. I also learned how to work with schools with strict brand guidelines to schools with only school colors which left a lot of room for creativity.
MCLA, Massachusetts College of Liberal Arts is located in North Adams, Massachusetts. I worked on this project from the beginning stages starting with Art Direction. This school had new brand guidelines for us to follow. They wanted to keep on brand while transitioning the material to the web.
We present art direction in the form of mood boards each mood board capturing a unique vibe of to display the different directions we can take their website, we create mood boards by combining visual elements, color, fonts, images, and inspiring examples of web design. Something that inspires art direction is the Success Criteria which was created in earlier stage of each project. Below is the Art direction they choose to move forward with.
Design Strategy takes a UX concept and applied the stratgy behind visual design. For MCLA the use of lines, paths and interaction shows the growth of students and highlights that anyone can do anything at MCLA. Movement, interaction, engagement, VERY on brand, kind of wish chartreuse was incorporated a little more, looks like you could be anyone can do anything, rather than being targeted toward one set of students.
Look & Feel
The next step in the process is Look and Feel. This is where we design the full home page of the site, to get the look & feel of the site. Depending on the project we either design 2 or 3 home pages. For MCLA I designed one and another designer designed the other. Based off of my design strategy I designed out a full home page for MCLA. Here is a link to the full page design.